Tele Atlas LBS Innovator Series Names Socialight’s Location-Based Social Media Platform as “Attendee Choice Awards” Winner
Boston, January 28, 2008 — Tele Atlas (FSE: TA6, EUNV: TA), a leading global provider of digital maps and dynamic content for navigation and location-based solutions, today announced Socialight (www.socialight.com) the winner of the second annual Tele Atlas Attendee Choice Awards at CES 2008. Based on the application usability, innovative use of map data and market potential of their LBS applications, three finalists were selected to demonstrate their new location-based solutions in the Tele Atlas booth at CES earlier this month. Visitors to the Tele Atlas booth cast ballots and SMS votes for their favorite finalists: JotYou, Smarter Agent and Socialight, with Socialight selected as this year’s winner.
Socialight’s location-based social media platform, supported by Autodesk® LocationLogic™ and Skyhook Wireless platforms, lets mobile phone users access and share local information, personal experiences and media from any source, including the community around them. Through the platform, users can connect with content and information relevant to their exact location, almost anywhere in the world.
"It's an honor to be selected as the Tele Atlas LBS Innovators Series Attendee Choice Awards winner at the world's largest consumer electronics show," said Socialight Co-Founder Dan Melinger. "We're passionate about letting people see a new layer of context on the real world and hope themomentum generated through the Series will pique additional interest in our platform, and the space in general."
The second annual “Attendee Choice Awards at CES” was part of the Tele Atlas LBS Innovators Series, an ongoing program held in conjunction with Tele Atlas DeveloperLinkSM to help foster innovation and enable application developers to increase their visibility, credibility and success with key participants in the industry including investors, carriers and technology providers.
As the grand prize winner, Socialight will be awarded $25,000 cash and a license to Tele Atlas map data valued at $50,000. As runners up, JotYou and Smarter Agent will each receive prizes of $10,000 cash and a license to Tele Atlas map data valued at $20,000.
About Tele Atlas LBS Innovators Series
The Tele Atlas LBS Innovators Series features the Attendee Choice Awards at CES, the Tele Atlas LBS Innovators Series held at the Wireless Innovations Conference and VentureWire Mobile Technology Summit produced by Dow Jones, and the Maps in Apps contest. More information on the programs, including details for submitting applications, is available at: http://www.lbsseries.com.
About Tele Atlas
Tele Atlas delivers the digital maps and dynamic content that power some of the world’s most essential navigation and location-based services (LBS).The information is the foundation for a wide range of personal and in-car navigation systems and mobile and Internet map applications that help users find the people, places, products, and services they need, wherever they are. The company also works with business partners who trust its digital map data to delivercritical applications for emergency, business, fleet, and infrastructure services. Through a combination of its own products and partnerships, Tele Atlas offers digital map coverage of more than 200 countries and territories worldwide. The company was founded in 1984 and today has approximately 2,500 full-time staff and contract cartographers at offices in 24 countries and uses a sophisticated network of professional drivers, mobile mapping vans, and more than 50,000 data resources to deliver highly accurate and up-to-date digital maps. Tele Atlas is listed on the Frankfurt Stock Exchange (TA6) and on Euronext Amsterdam (TA). For more information, visit www.teleatlas.com.
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Tele Atlas and the Tele Atlas logo are registered trademarks of Tele Atlas. All other trademarks are property of their respective owners.
For additional information, please contact:
Erin Delaney
Tele Atlas
617-570-6352
erin.delaney@teleatlas.com
