Tele Atlas Maps Featured in New Mio Devices Deliver Powerful Consumer Navigation Experience
New Mio Moov Devices Offer Detailed Map Information, Visual Enhancements
for Ease of Use
Las Vegas, Consumer Electronics Show 2009, January 8, 2009—Tele Atlas, a leading global provider of digital maps and dynamic content for navigation and location based solutions (LBS), and Mio Technology, a leading worldwide maker of portable GPS navigation devices, announced that Tele Atlas digital maps and content will be featured in all new Mio devices unveiled today at CES 2009, the world’s largest consumer electronics tradeshow. Mio’s new line of GPS devices include the company’s all-new Mio Spirit navigation software that enables users to get the most out of their GPS devices by delivering user-friendly map views, faster POI (point of interest) searches and fewer clicks to reach the information vital to the navigation experience.
Mio’s new GPS devices for North America – Mio Moov S556, Mio Moov S300, Mio Moov S500 and Mio Moov S700 – are pre-loaded with maps of the U.S. and Canada, more than 12 million POIs, and Text-to-Speech (spoken street names) in three languages, with additional languages available for download via the Mio More Desktop software. The devices also include Tele Atlas® Brand Icons, which help enhance users’ navigation experience by visually representing the POIs of participating businesses as instantly recognizable logos, so mobile consumers can accurately identify specific brands of interest. Additionally, the flat-panel Mio Moov S556 will incorporate Tele Atlas® Junction Views, which clearly displays complex intersections by showing the areas in 3D, using arrows to indicate the proper driving lanes.
“Our customers range from novice GPS users to travel enthusiasts who have relied on Mio for years, and we are committed to offering navigation devices that meet the needs of everyone by integrating the most comprehensive and intuitive digital maps and content,” said Jerry Barbera, Vice President of Sales and Marketing, Mio Technology. “Through our partnership with Tele Atlas, we can empower our users to explore more with the freshest maps, developed through stringent processes and enhanced with community input and the latest content to add even more value to our newest devices.”
“As consumers continue to seek more content and features such as connectivity from their GPS devices, Mio differentiates its devices with new content and enhanced software features, delivering a complete navigation experience,” said Jude McColgan, Vice President of Consumer Markets, Tele Atlas. “Through our community input and advanced map content features, we look forward to expanding Tele Atlas’ work with Mio as it enhances its innovative product offerings and delivers positive consumer experiences to the marketplace.”
About Tele Atlas
Tele Atlas delivers the digital maps and dynamic content that power many of the world’s most essential navigation and location-based services (LBS). Through a combination of its own products and partnerships, Tele Atlas offers map coverage of more than 200 countries and territories worldwide. The company was founded in 1984 and has offices in 24 countries around the world. Today, Tele Atlas maps are developed with the insight of a community of millions of GPS system users worldwide, who are adding to the company’s unmatched network of sources to track and validate changes in real time, and deliver the best digital maps and dynamic content. For more information, visit www.teleatlas.com. Tele Atlas is a subsidiary of TomTom N.V.
About Mio Technology
Mio Technology develops and markets products that enable users to take advantage of the latest developments in mobile services. The company was established in May 2002 and now has operations in Taiwan, mainland China, Europe, North America, Australia, Japan and South Korea. Mio Technology has more than 1,200 employees worldwide and sells and markets its products in over 47 countries and territories. Globally, the company offers a wide array of mobile navigation products, which today includes car navigation systems, handheld navigation systems, GPS PDA phones and GPS PDAs, all designed to enable people to explore and discover the world around them. Mio Technology is among the world’s top three vendors of mobile devices with integrated GPS. The company is online at www.mio.com.
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Tele Atlas and the Tele Atlas logo are registered trademarks of Tele Atlas.
Images of devices for press are available at www.teleatlaspresskit.com
For additional information, please contact:
Erin Delaney
Tele Atlas
+1-617-570-6352
+1-721-1923 (mobile)
erin.delaney@teleatlas.com
Jessica Sanderson
Text 100 Public Relations for Mio
+1-585-697-2618
jessica.sanderson@text100.com
